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New Balance men and women’s athletic shoes are designed to emphasize performance, excellence, fit, and comfort. With the integration of technology, the special ABZORB feature protects the forefoot, midsole and heel, as well as absorbs shock and provides extra cushioning for long-lasting comfort. The ACTEVA feature, which is a superior lightweight foam with exceptional durability, is made with Dupont™ Engage® foam and is 12% lighter than standard foam. This new technology is extremely lightweight and durable, and it also aids in resistance of compression set and absorbs shock.
New Balance shoes are also made with Cocona, which is a natural technology that uses charcoal to combine with polyester fibers to create enhanced performance properties. Some of the enhanced properties include evaporative cooling, odor resistance, and added UV protection. The fabric is lightweight, comfortable, stretchable and washable. New Balance athletic shoes also have Thermo Cool designed to evaporate cooling or insulate warmth.
The New Balance philosophy states, “Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.” With this in mind, New Balance continues to create superior athletic footwear for men and women, and consistently meets the needs of everyday athletes.